PURPOSE FOR COLLECTION, PROCESSING AND DISCLOSURE

 

COLLECTION AND USE

 

Berg Luxury Hotel is fully committed to providing you with information about the collection and use of personally identifiable information (PII) furnished by, or collected from, visitors while using our web sites, products and services. It is our practice not to ask you for information unless we need it or intend to use it. Some of the primary purposes for collecting your PII are as follows:

 

  • providing services such as processing a transaction (e.g., making a reservation, fulfilling a request for information, or completing a product order)
  • marketing and communications with you in relation to the products and services offered by Berg Luxury Hotel, our strategic marketing partners, and other trusted third parties
  • performing market research via surveys to better serve your needs, improve the effectiveness of our web sites, your hotel experience, our various types of communications, advertising campaigns, and/or promotional activities

 

You will always be offered the choice not to submit your PII or to decide what communications you want to receive from us. However, doing so may cause certain transactions to become affected. For example, not providing a name will prevent the processing of reservations.

 

PROCESSING & DISCLOSURE

In most cases, the information you provide is added to a local or global database. In the course of processing your information, it may be necessary to transfer your PII to Berg Luxury Hotel affiliates, properties within the Berg Luxury Hotel system and/or third party service providers for the purposes outlined within this Privacy Statement. As a general practice, Berg Luxury Hotel does not sell, rent, or give physical possession of your PII to unaffiliated third parties outside the Berg system. Situations in which Berg Luxury Hotel may disclose your information to others include:

 

  • when we have received your consent to do so
  • in situations where sharing or disclosing your information is required in order to offer you products or services you desire (e.g., a vacation package)
  • when companies or services providers that perform business activities on behalf of Berg Luxury Hotel require such information (e.g., credit card processing, customer support services, market research administration or database management services)
  • when a hotel or other property leaves the Berg Luxury Hotel system and access to your PII is necessary to facilitate business operations or meet contractual obligations
  • in the event Berg Luxury Hotel is merged or acquired by another company
  • to comply with legal or regulatory requirements or obligations in accordance with applicable law or court order
  • in case of emergency such as to safeguard the life, health, or property of an individual